Strategic Communications & Corporate Reputation
Corporate communications, reputation management, crisis preparedness, media relations and rapid-response planning for complex, high-scrutiny environments.
Vasilis (Bill) Xanthis
CommunicationsConsultant
A senior communications and operations professional helping organisations shape strategy, navigate complexity, align stakeholders and turn strategic priorities into effective delivery and impactful results.
01 / Executive Profile
Strategic judgement. Hands-on delivery.
A senior communications and operations professional trusted to bring clarity, alignment and momentum to complex environments.
My experience spans strategic communications consulting, corporate reputation, integrated marketing and operational management across diverse sectors. I connect strategy with execution — from executive positioning, media engagement and high-profile events to governance, budgeting and AI-enabled communications workflows.
I work calmly at the intersection of senior decision-making, cross-functional teams and external partners, particularly when timelines are tight and reputation matters.
PerspectiveShaping strategy and translating it into clear priorities, focused action and impactful results.
02 / Expertise & Impact
Experience in high-visibility, high-trust environments.
A confidentiality-safe view of the expertise behind the work, focused on the nature of the challenge and the value delivered.
Executive & Stakeholder Communications
Strategic messaging, speeches, presentations, executive positioning and stakeholder alignment for high-level institutional and business audiences.
Integrated Campaigns, Partnerships & Brand Engagement
Brand strategy, product launches, sponsorships, partnerships and influencer programmes connecting organisations with audiences, creators and strategic partners.
Large-Scale Brand Experiences
End-to-end communications, event marketing and production coordination for major entertainment, cultural and consumer-facing experiences.
Strategic Operations & Programme Delivery
Delivery governance, cross-functional coordination, budgeting, vendors, compliance and reporting across complex strategic programmes.
Digital, AI & Insights
Digital strategy, content systems, research and emerging AI applications supporting more effective communications and marketing workflows.
Experience in:
Selected sectors, among others
ArtsBusinessCosmeticsEntertainmentF&BFashionMusicRetailShipping
03 / Career Progression
One continuous journey. Expanding responsibility.
Career progression within
PROGRESSIVE COSMOS
Strategic Communication Consulting · Athens, Greece · 2013 — Present
- 01
Chief Operating Officer
Leading day-to-day operations across client service, project delivery, budgeting and governance, while coordinating teams, external partners and complex strategic programmes.
- 02
Client Service Director
Senior account responsibility across strategic and corporate communications, media relations and integrated programmes, with structured planning and executive-level reporting.
- 03
Special Projects Director
Directed high-visibility projects and launches, connecting strategy, media, creative and digital workstreams for precise, on-time execution.
- 04
Media & New Media Director
Led paid and earned media, digital programmes, content strategy and channel execution across integrated ATL and BTL activity.
- 05
Media & New Media Manager
Managed media relations, digital content and social communications across multiple accounts, campaigns and concurrent timelines.
- 06
Junior Account Executive — Reputation Management
Built a foundation in account management, media relations, research, campaign execution, reporting and digital content development.
Earlier experience: Reputation Management Trainee · Mar 2013 — Jun 2013
04 / Education & Development
Continuous learning for a changing landscape.
A deliberate blend of management, communications, technology, AI and practical delivery.
Academic foundation
Athens University of Economics and Business
Department of Management Science and Technology · Business Management
AI-Powered Digital Marketer
Workearly · 2026
Generative AI for SME Digitalisation
UCERT Greece · 2026
AI School
Workearly · 2026
Digital Marketing, Sponsorship & Communication in Sports
Barça Innovation Hub · 2025
Innovation, Digital Transformation & General Management
IMTF · 2024
Professional Diploma in Project Management
IMTF · 2024
Professional Diploma in Corporate Management
IMTF · 2024
Professional Certificate in Marketing & Advertising
IMTF · 2024
Reputation Management
SkillsBooster · 2024
Samsung Innovation Campus: Upskilling Digitally
AUEB · 2022
Economics of Blockchain
Panteion University · 2022
Fundamentals of Digital Marketing
Google · 2021
05 / How I Work
The principles behind the work.
Ownership & Accountability
End-to-end responsibility and commitment to delivery.
Attention to Detail
Quality control, consistency and clear governance.
Calm Under Pressure
Clear thinking in time-sensitive, reputation-critical moments.
Stakeholder Alignment
Clarity and confidence across decision-makers and teams.
Prioritisation
Focus across complex, multi-stream environments.
Integrity & Discretion
Trusted handling of confidential and high-stakes matters.
06 / Contact
Let’s connect.
For professional opportunities, strategic collaborations or further information, reach me by email or LinkedIn.